What is an ad exchange?

Published
Jan 2, 2023
Tags:
Programmatic

An ad exchange is a digital marketplace where ad buyers and sellers come together to trade advertising space on different websites. Through ad exchanges, advertisers can buy ad space in real time and on an automated basis. This enables more efficient ad management and audience targeting. Ad-exchanges help optimize ad impressions and simplify the process of reaching the right audience across websites and apps. It is a central part of the programmatic ad industry that aims to make advertising more precise and effective.

Josefine Lopes Helgesson

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