Over 3 billion people play games daily, reaching your target audience in a new environment with extremely high attention.
Gaming is one of the biggest entertainment channels; its reach today rivals only social media. Despite this, advertisers in the medium are relatively rare. This is mainly due to a lack of awareness of the opportunities available. The gaming industry also offers you the opportunity to reach audiences in a 3D environment that many other channels struggle to reach.
In gaming, advertisers can get extremely close to the end consumer. There are few media that offer such an intimate and personal experience. Players are often involved in lengthy gaming sessions that lead to extremely high levels of attention.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.