In-Game advertising

Integrated advertising in a gaming environment

  • Product placement in games
  • Advertising 3D environment
  • Creating the wow factor
A man in a blue shirt sitting on the couch playing a mobile game.
The image shows a mobile phone against a white background and with a game open on the screen. The game shows billboard ads in a motorcycle game.

What is in-game advertising?

In-Game advertising means that you as an advertiser can display your message directly in a game. The ad is integrated into the game environment and looks like it is part of the game. For example, if you run sports games, your ads can be displayed on signs around the stadium.

Advertise In-Game with us today

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Spotify logo
Schibsted logo
Pluto logo
Life of Svea logo
Ocean Outdoor Sweden Logo
Leeads logo
Egmont logo
Discovery+ logo
Clear Channel logo
Bonnier logo
Bauer Media Group Logo
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Your In-Game campaign in 4 steps

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1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

What do our customers say about us?

Smile Tandvård - Logo on a white background.
Quotation marks in navy blue color with transparent background.
"Dwise has challenged us in our programmatic approach and made us test new "roads", both through AI and display. Dwise is always looking to be ahead of the curve when it comes to marketing and I appreciate that. An extra plus for the always quick feedback on questions and an accessible team."
- Maria Bergerbrant, Marketing Manager
Smile Dental Care
Live It - Logo on a white background.
Quotation marks in navy blue color with transparent background.
"As a partner and advertiser, working with Dwise is very rewarding, efficient and stimulating. With their cutting-edge expertise and unique offering in the market, they became an obvious choice for us. We have especially appreciated their flexible and wide variety in the packaging of channel choices. They are also a really fun team to work with!"
- Emelie Sundin, Marketing Department
Live It
Torvalla Bil - Logo on a white background.
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"Dwise has impressed with their ability to understand our needs and goals. Their tailored strategies have increased our visibility and reached our target audience effectively with their deep knowledge of programmatic advertising. What really sets Dwise apart from other agencies is their commitment and availability. They are responsive to feedback and adapt strategies to maximize results. Dwise has been an invaluable partner in digital marketing, and I highly recommend them. Thanks for your great work, Dwise! Looking forward to our continued successful collaboration."
- Adam Emfeldt, Marketing Manager
Torvalla Car

Advertise In-Game

By advertising in games, advertisers can get extremely close to the end consumer with their advertising, so-called in-game ads. There are not many media that offer such an intimate and personalized experience. Players are often involved in long gaming sessions that lead to high levels of attention.

Frequently asked questions and answers about In-Game advertising

Which platforms does the advertising appear on?

Which games can in-game ads appear in?

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

contact us

How we introduce you to the world of gambling

Start-up - Reaching the right audience with the right budget and branding

To help you get the most out of your in-game advertising, we work with a clear start-up phase where you can brief us:

  • Target group
  • Campaign objectives
  • Challenges
  • Budget mm

Based on this, we identify how your brand can be visible in a way that feels natural and relevant to players.

Strategy 

In addition to targeting strategy and contextual controls, timing is important when it comes to in-game advertising. Therefore, we work with a strategy where we target the ads at the times that give the best results for your target group.

Buying in-game advertising 

We work with many different platforms where in-game ads can be displayed. Depending on your budget and brand, we can help you choose platforms that suit your business. Among other things, we can help with advertising on: 

  • Mobile games
  • Video games
  • PlayStation
  • Xbox
  • Computer games
  • Online gambling

Evaluation

To enable you to monitor the results of your in-game advertising, we work with ongoing evaluations. By constantly monitoring and analyzing the effectiveness of the ads, we can constantly optimize and adjust to achieve the best possible results.

Feel free to contact us!
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.