In-Game advertising

Integrated advertising in a gaming environment

  • Product placement in games
  • Advertising 3D environment
  • Creating the wow factor
Bilden visar en mobiltelefon med ett spel öppet på skärmen. Spelet visar billboard-annonser direkt i ett motorcykelspel.

What is in-game advertising?

In-Game advertising means that you as an advertiser can display your message directly in a game. The ad is integrated into the game environment and looks like it is part of the game. For example, if you run sports games, your ads can be displayed on signs around the stadium.

Annonsera In-Game tillsammans med oss i dag

TV4 Logo
Spotify logo
Schibsted logo
Pluto logo
Life of Svea logo
Ocean Outdoor Sweden Logo
Leeads logo
Egmont logo
Discovery+ logo
Clear Channel logo
Bonnier logo
Bauer Media Group Logo
Contact us

Din In-Game kampanj i 4 steg

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

Vad säger våra kunder om oss?

”Dwise har utmanat oss i vår programmatiska strategi och fått oss att testa nya ”vägar”, både genom AI och display. Dwise är alltid ute efter att ligga steget före när det gäller marknadsföring och det uppskattar jag. Ett extra plus för den alltid snabba återkopplingen vid frågor och ett tillgängligt team.”
- Maria Bergerbrant, Marketing Manager
Smile Tandvård
”Som samarbetspartner och annonsör är det väldigt tacksamt, effektivt och utvecklande att arbeta med Dwise. Med deras spetskompetens och unika erbjudande på marknaden blev de ett självklart val för oss. Vi har speciellt uppskattat deras flexibla och breda variation i paketeringen av kanalval. Sen är de också ett riktigt roligt gäng att arbeta med!"
- Emelie Sundin, Marknadsavdelningen
Live It
"Dwise har imponerat med sin förmåga att förstå våra behov och mål. Deras skräddarsydda strategier har ökat vår synlighet och nått vår målgrupp effektivt med deras djupa kunskap om programmatisk annonsering. Vad som verkligen skiljer Dwise från andra byråer är deras engagemang och tillgänglighet. De är lyhörda för feedback och anpassar strategier för att maximera resultat. Dwise har varit en ovärderlig partner inom digital marknadsföring, och jag rekommenderar dem varmt. Tack för ert fantastiska arbete, Dwise! Ser fram emot vårt fortsatta framgångsrika samarbete."
- Adam Emfeldt, Marknadschef
Torvalla Bil

Advertise In-Game

By advertising in games, advertisers can get extremely close to the end consumer with their advertising, so-called in-game ads. There are not many media that offer such an intimate and personalized experience. Players are often involved in long gaming sessions that lead to high levels of attention.

Vanliga frågor och svar om In-Game advertising

Which platforms does the advertising appear on?

Which games can in-game ads appear in?

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

contact us

Så leder vi in dig till spelets värld

Start-up - Reaching the right audience with the right budget and branding

To help you get the most out of your in-game advertising, we work with a clear start-up phase where you can brief us:

  • Target group
  • Campaign objectives
  • Challenges
  • Budget mm

Based on this, we identify how your brand can be visible in a way that feels natural and relevant to players.

Strategy 

In addition to targeting strategy and contextual controls, timing is important when it comes to in-game advertising. Therefore, we work with a strategy where we target the ads at the times that give the best results for your target group.

Buying in-game advertising 

We work with many different platforms where in-game ads can be displayed. Depending on your budget and brand, we can help you choose platforms that suit your business. Among other things, we can help with advertising on: 

  • Mobile games
  • Video games
  • PlayStation
  • Xbox
  • Computer games
  • Online gambling

Evaluation

To enable you to monitor the results of your in-game advertising, we work with ongoing evaluations. By constantly monitoring and analyzing the effectiveness of the ads, we can constantly optimize and adjust to achieve the best possible results.

Feel free to contact us!
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.