Welcome to the Nordic region's most effective programmatic media agency. We package successful campaigns via channels such as Connected TV, Digital Outdoor Advertising, Podcast & Music, Online Display and In-Game.
Through us, you can take advantage of the techniques and opportunities each media channel has to offer, which we then package into accurate campaign solutions.
Connected TV is a digital form of television advertising placed in streamed content on platforms such as TV4-Play, Pluto and Discovery+. CTV combined with programmatic buying offers precision in advertising, flexibility in viewing and the ability to target advertising nationally, regionally and locally.
Online Display is banner advertising displayed on different websites or apps. There is a wide variety of ad types and controls for this media channel, allowing you to be very creative and effective with it whether you want to build branding or convert.
Digital Outdoor Advertising shows video spots for 5-10 seconds and offers a creative opportunity for advertisers. Several publishers now allow programmatic buying of ad space which offers benefits such as flexible budgets, ability to choose screens and adjust in real time.
With Podcast and Music you can reach your target audience during screenless times with audio spots of 10 - 30 seconds. When the user selects the content, the receptivity of the advertising message increases. You reach out via publishers such as Acast, Spotify and Bauer Media.
AI is machine learning that mimics human intelligence and is used in digital marketing to find audiences with a higher propensity to convert. It combines effectively with Online Display and Connected TV to deliver the best results based on the advertiser's KPIs.
Many people play daily, reach your target audience in a high-attention environment. In gaming, advertisers can take advantage of similar ad banners to showcase their messages to players. By placing ads along the sides of the gaming world, companies can expose their brands to players and spectators in a subtle but effective way.
Native advertising is a format that blends into the website's environment. It gives the reader the feeling that the ad is part of the page they are visiting. Native advertising consists of an image and text and is common on news sites, for example.
"We at TV4 really appreciate the cooperation with Dwise. They open up for more advertisers to get access to Connected TV and visibility in TV4's environment."
- Viktor Ekmark,
"The collaboration with Dwise is fantastic. Dwise is partly unique in its kind with its specialist expertise in programmatic purchases. From day one, Dwise has challenged us with questions, requests and constructive suggestions that have driven us to develop and improve both technical set-up, business routines and product packaging."
- Anders Persson,
"You are incredibly far ahead in how you package your products, but above all how you run and optimize your campaigns. You have a mindset that includes, in an optimal way, building powerful and effective campaigns out of the ordinary - always with the customer in focus and a tireless desire to do everything for the advertiser's best."
- Olle Bråne,
Bauer Media Sweden
Explore the possibilities for your next campaign
Tailor-made campaign plan in 48h 20 years of experience in media planning All publishers in one place
We will have a first meeting where we listen to your thoughts and goals. After that, we will come back with a proposed campaign where we have included an appropriate mix of media channels and controls for each channel. Once we agree, we launch the campaign and optimize it during the campaign. We then report on the ongoing results and provide you with insights.
What budget is required to run a campaign?
You don't need a specific budget to work with us. We have clients who invest less and clients who invest more in their campaigns.
How long does it take to launch a campaign?
With us, you can get your campaign up and running quickly. In principle, you can give us a brief in the morning and be up and running with your campaign in the afternoon.
Do you also help other agencies?
Yes, with our expertise in programmatic media buying and production, we offer our services to other agencies that need help in these areas.
Can you help with ad production?
Yes, we do. We have a production department that helps produce advertisements.
Yes, we help with Google-related media buying which includes Google Ads, Youtube and other forms of paid search advertising.
How much does it cost to get help with ad production?
It depends on the type of ad to be produced and the media channel for which it is intended. We can both format existing ads and help produce new ones, which often saves time and money.
Do you need a contract with Dwise?
We do not require you to have a contract with us, but are flexible based on your needs. So you can choose whether you want a contract or not.
Do you need a big budget to reach the major channels?
Through us you have the opportunity to reach major media channels such as Connected TV and Digital Out Of Home regardless of your budget. This is thanks to the programmatic technology.
What kind of follow-up to my campaign will I get?
One of the advantages of programmatic advertising is that we always have full insight into your campaign and can therefore provide you with ongoing reporting. Of course, you will also receive a report at the end of the campaign where we have reviewed the outcome and compiled insights to bring to a possible further campaign.