Looking for smart and effective media campaigns?

Welcome to the Nordic region's most effective programmatic campaign agency. We package successful campaigns via channels such as Connected TV, Digital Outdoor Advertising, Podcast & Music, Online Display and In-Game.

Tailor-made campaigns

Tailor-made campaigns via the largest media channels & publishers in the Nordic region.

We save your time

Save time. We take care of the entire process for all parts of your upcoming campaign.

Flexible budget

Experience the possibilities of lower entry thresholds to major media channels.

Your next campaign in four steps

1

Letter

The first step in a partnership is for you as an advertiser to brief us on your requirements for a campaign.

2

Campaign plan

The second step is to present a campaign plan with a combination of media channels and audience management.

3

Media buying

In the third step, we publish your campaign and our daily optimization work starts.

4

Report

In the fourth step, we provide you with a follow-up and evaluation of the campaign.

Your next campaign in four steps

1

Letter

The first step in a partnership is for you as an advertiser to brief us on your requirements for a campaign.

2

Campaign plan

The second step is to present a campaign plan with a combination of media channels and audience management.

3

Media buying

In the third step, we publish your campaign and our daily optimization work starts.

4

Report

In the fourth step, we provide you with a follow-up and evaluation of the campaign.

Your next campaign in four steps

1

Letter

The first step in a partnership is for you as an advertiser to brief us on your objectives, target audience, challenges, etc.

Based on this, we can develop a strategy that we believe is best suited to your current campaign. Different media have different advantages and this is where we come in. Our long experience in media consultancy from various industries, combined with our expertise in programmatic technology, means that we can - faster than you are probably used to - suggest a tailored media mix that will increase your brand awareness among your target audience, increase your sales, engagement or whatever your goals may be.

2

Campaign plan

We work with many different types of media channels to provide an effective media mix.

With us, you have the opportunity to advertise in Online Display, Connected TV, Digital Outdoor Advertising, Online Radio/Pods and Native. The majority of these channels, unlike regular TV and radio, are channels where the ad recipient more actively chooses their content and is thus more positive and more receptive to advertising messages. Another strong advantage of these channels is that they do not require as large a budget and thus open up for more advertisers to appear.

3

Media buying

Once the media strategy is set and media selection is done, the next step is the actual buying process.

This is where the magic happens. Because we are a programmatic agency, you as a buyer only need to have a single point of contact instead of one per media. We take care of everything. This makes us fast and cost-effective.

4

Report

The final part of the journey from strategy to completion of the media campaign includes optimization, monitoring and evaluation.

This is an extremely important part that we invest a lot of time and energy in because it can affect not only the results of your individual campaign, but also your brand as a whole, e.g. your brand awareness.During the campaign, we work with real-time optimization to ensure that you get the most out of your invested money and of course we provide you with campaign reports both during and after the campaign.

Your next campaign in four steps

1

Letter

The first step in a partnership is for you as an advertiser to brief us on your objectives, target audience, challenges, etc.

Based on this, we can develop a strategy that we believe is best suited to your current campaign. Different media have different advantages and this is where we come in. Our long experience in media consultancy from various industries, combined with our expertise in programmatic technology, means that we can - faster than you are probably used to - suggest a tailored media mix that will increase your brand awareness among your target audience, increase your sales, engagement or whatever your goals may be.

2

Campaign plan

We work with many different types of media channels to provide an effective media mix.

With us, you have the opportunity to advertise in Online Display, Connected TV, Digital Outdoor Advertising, Online Radio/Pods and Native. The majority of these channels, unlike regular TV and radio, are channels where the ad recipient more actively chooses their content and is thus more positive and more receptive to advertising messages. Another strong advantage of these channels is that they do not require as large a budget and thus open up for more advertisers to appear.

3

Media buying

Once the media strategy is set and media selection is done, the next step is the actual buying process.

This is where the magic happens. Since we are a programmatic agency, you as a buyer only need to have a single point of contact instead of one per media. We
take care of everything. This makes us fast and cost-effective.

4

Report

The final part of the journey from strategy to completion of the media campaign includes optimization, monitoring and evaluation.

This is an extremely important part that we invest a lot of time and energy in because it can affect not only the results of your individual campaign, but also your brand as a whole, e.g. your brand awareness.During the campaign, we work with real-time optimization to ensure that you get the most out of your invested money and of course we provide you with campaign reports both during and after the campaign.

The media channels

Through us, you can take advantage of the techniques and opportunities each media channel has to offer, which we then package into accurate campaign solutions.
Media channel

Connected TV

Connected TV is a digital form of television advertising placed in streamed content on platforms such as TV4-Play, Pluto and Discovery+. CTV combined with programmatic buying offers precision in advertising, flexibility in viewing and the ability to target advertising nationally, regionally and locally.
Media channel

Online Display

Online Display is banner advertising displayed on different websites or apps. There is a wide variety of ad types and controls for this media channel, allowing you to be very creative and effective with it whether you want to build branding or convert.
Media channel

Digital outdoor advertising

Digital Outdoor Advertising shows video spots for 5-10 seconds and offers a creative opportunity for advertisers. Several publishers now allow programmatic buying of ad space which offers benefits such as flexible budgets, ability to choose screens and adjust in real time.
Media channel

Podcast & Music

With Podcast and Music you can reach your target audience during screenless times with audio spots of 10 - 30 seconds. When the user selects the content, the receptivity of the advertising message increases. You reach out via publishers such as Acast, Spotify and Bauer Media.
Media channel

AI advertising

AI is machine learning that mimics human intelligence and is used in digital marketing to find audiences with a higher propensity to convert. It combines effectively with Online Display and Connected TV to deliver the best results based on the advertiser's KPIs.
Media channel

In-Game Advertising

Many people play daily, reach your target audience in a high-attention environment. In gaming, advertisers can take advantage of similar ad banners to showcase their messages to players. By placing ads along the sides of the gaming world, companies can expose their brands to players and spectators in a subtle but effective way.
Media channel

Native

Native advertising is a format that blends into the website's environment. It gives the reader the feeling that the ad is part of the page they are visiting. Native advertising consists of an image and text and is common on news sites, for example.

What do our partners say about us?

"We at TV4 really appreciate the cooperation with Dwise. They open up for more advertisers to get access to Connected TV and visibility in TV4's environment."
- Viktor Ekmark,
TV4
"The collaboration with Dwise is fantastic. Dwise is partly unique in its kind with its specialist expertise in programmatic purchases. From day one, Dwise has challenged us with questions, requests and constructive suggestions that have driven us to develop and improve both technical set-up, business routines and product packaging."
- Anders Persson,
Ocean Outdoor
"You are incredibly far ahead in how you package your products, but above all how you run and optimize your campaigns. You have a mindset that includes, in an optimal way, building powerful and effective campaigns out of the ordinary - always with the customer in focus and a tireless desire to do everything for the advertiser's best."
- Olle Bråne,
Bauer Media Sweden

We help you produce advertising material that engages.

It’s not just about getting your campaign through to your audience. It’s about having it stick.

Need for advertising production?

Take advantage of many creative solutions to create engaging ads, including games, chats, video and more.

Contact persons

Stefan Walin
CEO (Partner)
+46 (0)73 - 616 00 76
Niklas Johansson
Collaborations (Partners)
+46 (0)73 - 201 55 51
Josefine Lopes Helgesson
Sales & Marketing Coordinator
+46 (0)73 - 778 44 65
Sara Wendle
Client Manager
+46 (0)70 - 034 60 82
Carl Dahl
Head of Programmatic
+46 (0)73 - 846 27 07
Alexis Louca
Programmatic Specialist
+46 (0)73 - 648 72 47
Klara Blix
Digital Production Manager
+46 (0)70 - 298 76 10

Feel free to contact us!

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Frequently asked questions and answers

How do I get started with my campaign?

What budget is required to run a campaign?

How long does it take to launch a campaign?

Do you also help other agencies?

Can you help with ad production?