AI-Artificial intelligence is a growing technological tool that can be applied in many contexts.
In today's digital landscape, AI advertising offers a smarter way to reach and engage your customers. By combining human creativity with advanced machine learning and optimization, we can create campaigns for the Online Display and Connected TV media channels that find the right individual at the right time. AI advertising gives you the opportunity to get closer to your customers and offer them exactly what they are looking for by analyzing huge amounts of data and then letting the AI optimize your campaign towards efficiency and relevance.
By combining marketing with artificial intelligence, we open the doors to a world of possibilities. But what exactly is AI advertising?
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
AI in programmatic advertising is a type of automated control that basically involves using algorithms and machine learning to optimize when and for whom your ad is seen. Instead of making decisions based on your own segmentations, gut feelings or guesses, we let the technology analyze your own data to build a model based on your target audience. This model then matches your audience's demographics, interests and behavior to be used as a basis for a campaign. As a result, the AI displays your ads in a more relevant and effective way.
If you're wondering why you should consider using AI advertising, the answer is simple - efficiency and ROI. By putting the algorithms to work for you, you can maximize the performance of your ads. AI advertising offers data-driven precision and by analyzing past purchases, we can create campaigns that really hit the mark, whether it's conversions or traffic to your website. What the AI primarily looks at is the lowest possible CPO (Cost Per Order) which means the highest possible return on investment. You will experience a significant increase in your ad effectiveness and see how your investments give you a better ROI.
Tailor-made campaign plan in 48h
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At Dwise, we are experts in AI advertising and help you take your marketing to the next level. We work with you to create a strategy that fits your needs and goals. Here's an overview of how we work:
We start by understanding your business and what you want to achieve with your ads. By getting to know your audience and your unique challenges, we can create a tailored plan to reach your goals.
Based on your brief, we design a detailed campaign plan. We identify which media channel is best suited for AI advertising and create a strategy to reach them in the right way.
Using AI and machine learning, we optimize your media buys to maximize the exposure of your ads. By analyzing and adapting continuously, we can ensure that your ads reach the right people at the right time.
We provide you with continuous reporting and insights on performance and results. By keeping you updated, we can make adjustments and improvements together during the campaign.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.
