Get to know your target group better and get better results than ever with AI advertising
AI or artificial intelligence is a way of using machine learning to make a computer mimic human intelligence and can be used for different purposes depending on the goal of the user. In digital marketing, we can now effectively combine machine learning together with Online Display and Connected TV to deliver the best results depending on the advertiser's set KPIs.
The AI relies on advanced mathematics and real-time data to find audiences that are more likely to convert towards a set goal, typically a completed purchase or an expression of interest.
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You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.