Few media channels can create the same impact as outdoor advertising. Appearing on billboards in public spaces via Out-of-home advertising (OOH ) is an effective way to reach large numbers of people, strengthen your brand and drive conversions. Since the expansion of outdoor advertising to include digital screens, the opportunities for advertisers have further increased.
DigitalOut-of-home (DOOH ) provides the opportunity for creative mass communication where advertisers can use moving material, which can encourage action and interaction with the viewer.
Digital outdoor signs allow you to reach the right audience at the right time. The ability to adapt your message in real time, for example based on weather conditions or current events, means your campaign always feels relevant and engaging. You can also scale your campaign up or down quickly depending on your goals and budget, giving you full control over your investment.
Buying outdoor advertising programmatically creates unique opportunities for your marketing. Your communications can be customized in real time, based on factors such as timing, weather and traffic conditions. A strong advantage of programmatically purchased DOOH is that you can get started quickly - sometimes within just a few hours - and that we can optimize and adjust to your needs during the campaign.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
There are many advantages to moving outdoor advertising. As well as being effective in capturing the attention of passers-by, 'digital posters', i.e. video advertising formats, can also communicate more complex messages, reinforce messages and make advertising more memorable.
As mentioned earlier, the ads can also be adapted in real time to circumstances and events. This is thanks to programmatic buying.
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Thanks to the rapid growth of digital screens in recent years, you as an advertiser can now be seen in a wide range of locations - both in Sweden and in our Nordic neighbors, such as Norway, Finland and Denmark. We offer digital advertising space in attractive and strategic locations such as:
For businesses looking to target specific locations such as grocery stores, airports, shopping malls or other high-traffic areas, we can customize your visibility on screens strategically placed in or near these areas.
Beyond that, there are great opportunities to reach out to people who use public transport on a daily basis. We offer advertising space at stations and stops for trains, buses, trams and metro, where large numbers of people pass through every day. Through strategic placement, you can grab people's attention at the right time and with the right message.
To ensure a successful partnership, we always start by understanding your target audience and your brand. We then set up a strategy and media mix that is specifically tailored to reach your goals. Based on your budget, we buy advertising space, and of course we make sure to evaluate the campaign afterwards to learn and improve for future campaigns.
With the unique opportunities offered by DOOH, we help you develop a strategy that makes the most of these benefits. We make sure your message reaches the right audience at the right time, ensuring you get the maximum impact from your budget. DOOH is a highly flexible media channel and is ideal for raising brand awareness, reaching large audiences or providing a call to action.
An example of how you can use contextual factors in combination with a targeted message is to weatherize your campaign. For example, an ice cream ad can be automatically displayed when the temperature rises above 15 degrees and the sun comes out. This makes your marketing more relevant and engaging.
At Dwise, we take care of the entire process, from start to finish, to make buying digital outdoor advertising as easy as possible for you. We use programmatic trading, which means we can:
At the end of the campaign, we conduct a thorough evaluation. By analyzing the campaign results, we gain valuable insights that we can use to further improve your marketing going forward. A strong advantage of our process is that we monitor and optimize the campaign in real time to ensure that we reach - or exceed - your set goals.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.
