There are few media channels that can create such an impact as outdoor advertising. Out-of-home (OOH) advertising in public spaces is an effective way to reach large numbers of people with your marketing communication, to strengthen your brand and also to convert to purchase/action.
Since the addition of digital screens to outdoor advertising, the opportunities for the advertiser have been further enhanced. Digital Out-of-home ( DOOH) provides the opportunity for creative mass communication as the advertiser can use moving material on the screens, which in turn can encourage or prompt action and interaction with the viewer.
Buying outdoor advertising programmatically creates unique opportunities for your marketing. For example, your communication can be adapted in real time based on, for example, time, weather and traffic conditions. Another strong advantage of buying DOOH programmatically is that you as an advertiser can get started quickly, even within a few hours, and that we can optimize and adjust to your needs during the campaign.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
There are many advantages to moving outdoor advertising. As well as being effective in capturing the attention of passers-by, 'digital posters', i.e. video advertising formats, can also communicate more complex messages, reinforce messages and make advertising more memorable.
As mentioned earlier, the ads can also be adapted in real time to circumstances and events. This is thanks to programmatic buying.
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
As the number of digital screens has increased significantly in recent years, you as an advertiser can be visible to your target group in many places, not only in Sweden but also in Norway, Finland, Denmark and more. We can buy digital advertising space in attractive locations such as Sweden:
For those who want to be seen with strategic messages around specific locations such as grocery stores, airports, shopping centers or buildings, we can direct your visibility on screens in or around these areas. Public transport is where large numbers of people pass every day. We have screens at stations and stops for trains, buses, trams and subways. With strategic placement of outdoor advertising, you can capture people's attention with your message.
For a successful collaboration, we need to understand your target audience and your brand. Then we set a strategy and a media mix to reach your specific goals. Based on your budget, we then buy outdoor advertising and, of course, we do an evaluation at the end of the campaign.
As DOOH offers specific advertising opportunities, we help you develop a strategy that takes advantage of these opportunities and effectively targets your audience at the right time. All to get the most out of your budget.
Outdoor advertising is a very effective and flexible media channel when you want to increase your brand awareness, reach large numbers of people and encourage action/purchase. Examples of how you can take advantage of events and circumstances in combination with a targeted message could be to weatherize a campaign where the advertiser wants to appear with their ice cream ad when the temperature goes over 15 degrees and the sun is peeking out.
At Dwise, we help you with all types of digital outdoor advertising purchases. We take care of the entire process, from start to finish, to make it as easy as possible for you. Purchases are made via programmatic trading. This tool allows us to
At the end of the campaign, we evaluate the results. We take insights about how the campaign went to the next campaign. A strong advantage that we want to highlight is that we are involved in the performance of the campaign on a daily basis. We adjust and improve the campaign in real time to meet or even exceed the goals set before the campaign started.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.
