Podcast & Music

Reach your audience as they listen to their favorite content

  • Podcast drives search
  • Higher reception than FM radio
  • Banner directly in the music player

What is Podcast & Music?

Podcast and Music belong to the same category: digital audio. By definition, digital audio is any audio that can be listened to via an internet connection. As a result, the audio experience today is increasingly portable.

Get started with us today

TV4 Logo
Spotify logo
Schibsted logo
Pluto logo
Life of Svea logo
Ocean Outdoor Sweden Logo
Leeads logo
Egmont logo
Discovery+ logo
Clear Channel logo
Bonnier logo
Bauer Media Group Logo
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Your next campaign in 4 steps

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

What do our partners say about us?

"We at TV4 really appreciate the cooperation with Dwise. They open up for more advertisers to get access to Connected TV and visibility in TV4's environment."
- Viktor Ekmark,
TV4
"The collaboration with Dwise is fantastic. Dwise is partly unique in its kind with its specialist expertise in programmatic purchases. From day one, Dwise has challenged us with questions, requests and constructive suggestions that have driven us to develop and improve both technical set-up, business routines and product packaging."
- Anders Persson,
Ocean Outdoor
"You are incredibly far ahead in how you package your products, but above all how you run and optimize your campaigns. You have a mindset that includes, in an optimal way, building powerful and effective campaigns out of the ordinary - always with the customer in focus and a tireless desire to do everything for the advertiser's best."
- Olle Bråne,
Bauer Media Sweden

Which publishers are reached through Podcast & Music?

With an audio spot of between 10-30 seconds, the advertiser can communicate to the listener as they listen to their favorite content. 

Publishers such as Acast, Spotify and Bauer Media have opened up for programmatic advertising in Podcast and Music. When listeners determine their own content, receptivity to the advertising message increases. This leads to digital radio advertising demonstrating greater impact compared to advertising on traditional FM radio. 

Digital audio is also a way to reach your desired target group more effectively, which makes it an obvious choice for a good media mix.

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Frequently asked questions and answers

How much budget is required for Podcast & Music?

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

contact us

How we work with Podcast & Music

Brief

The first step in a collaboration is always to receive a detailed brief from you. By understanding your needs and goals, we can create a Podcast& Music campaign tailored to meet your expectations.

Campaign plan

Based on the brief, we develop a campaign plan that includes the choice of audio channels, formats, targeting and timing of advertising. 

Media buying

Once we have developed a campaign plan and received your approval, we book and buy the media space for the campaign. This means that your advertising material will be published in the selected media channels.

Reporting

Reporting is a natural part of our mission. By analyzing and evaluating data both in real time and after the end of the campaign, we can help you optimize future advertising and achieve even better results.

Feel free to contact us!

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.