Podcast and Music belong to the same category: digital audio. By definition, digital audio is any audio that can be listened to via an internet connection. As a result, the audio experience today is increasingly portable.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
With an audio spot of between 10-30 seconds, the advertiser can communicate to the listener as they listen to their favorite content.
Publishers such as Acast, Spotify and Bauer Media have opened up for programmatic advertising in Podcast and Music. When listeners determine their own content, receptivity to the advertising message increases. This leads to digital radio advertising demonstrating greater impact compared to advertising on traditional FM radio.
Digital audio is also a way to reach your desired target group more effectively, which makes it an obvious choice for a good media mix.
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Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
The first step in a collaboration is always to receive a detailed brief from you. By understanding your needs and goals, we can create a Podcast& Music campaign tailored to meet your expectations.
Based on the brief, we develop a campaign plan that includes the choice of audio channels, formats, targeting and timing of advertising.
Once we have developed a campaign plan and received your approval, we book and buy the media space for the campaign. This means that your advertising material will be published in the selected media channels.
Reporting is a natural part of our mission. By analyzing and evaluating data both in real time and after the end of the campaign, we can help you optimize future advertising and achieve even better results.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.
