Benefits of working with a media agency

There are several advantages for you as an advertiser to work with a media agency: You get access to specialized expertise and experience which often contributes significantly to your strategy, planning and follow-up work.

Working with a media agency is also a relief for you as an advertiser as you don't have to do several administrative tasks such as:

- Requesting quotes

- Negotiating prices

- Book media space

- Implementing the media buy

- Monitoring and reporting

Media agencies also have access to a wide variety of media channels and large networks that create opportunities for advertisers to reach their target audience. 

Consistent flexibility 

We at Dwise are an independent programmatic media agency. This means that we buy all media space programmatically and this buying method adds further benefits for you as an advertiser. Through programmatic, we can work extremely time-efficiently on your behalf, with real-time audience management and flexible budgets. In concrete terms, for you as a customer, this means that - instead of calling around to several media salespeople - you only need to have one point of contact, namely us. And we can make sure that within a few hours your advertising campaign is visible in one or more media channels, such as digital outdoor screens or on the TV screen through Connected TV. Just as quickly, you can be seen with your display advertising on mobile, in the gaming environment via In-Game advertising or heard on Podcast & OnlineRadio.

While your campaign is running, we adjust and optimize not only your targeting but also your message. When it's time to report, you get one report instead of one per media channel. This flexibility and agility is part of what we call Programmatic Plug & Play.

How we work

We welcome different types of clients and how we work with you will of course be influenced by what you want our collaboration to look like. But in general we can say that we work on the basis of the process breif, campaign plan, media buy and report.

We take on both campaign-based and long-term assignments. Working with brands over a longer period of time obviously creates different conditions for more strategic approaches, but this is not a requirement for working with us. So whatever your needs, you are welcome to contact us.

Reporting

Like all media agencies, monitoring and reporting is an important part of our work with our clients.

Here we at Dwise stand out because we can provide you with one report for all media types as opposed to getting one report per media channel. Getting only one report gives you a good overall picture of your campaign, but is also time-saving. Of course, we will dive deep into specific parts if needed.