What isprogrammatic advertising?
Programmatic advertising (also known as programmatic) is an advanced automated technology for buying and selling digital ads.
For you as an advertiser, this means that the media buying process becomes much more smooth, efficient and accurate. Instead of buying media space from several different media sellers - depending on the media channel - you book your entire campaign through us, no matter how many programmatic media channels it involves. We call it Programmatic Plug & Play.
What are the main benefits of programmatic advertising?
Programmatic advertising has revolutionized the way we buy and sell digital ads. Here are some of the main benefits:
- Efficiency: Programmatic advertising automates the buying and selling process, making it faster and more cost-effective compared to traditional methods
. - Targeted advertising: Through programmatic buying, we can target your ads to specific audiences based on data such as demographics, interests, behavior, and more. This can help you reach more relevant audiences and improve your campaign performance
. - Real-time optimization: Programmatic advertising allows us to track and adjust your campaigns in real-time based on performance data. This can help us maximize your ROI and make your campaigns more effective
. - Increased Reach: Programmatic buying gives you access to a wide range of media channels and platforms, increasing your potential reach and ad impressions
. - Transparency: With programmatic advertising, we can see exactly where your ads appear and measure the results. This gives us more control and insight into your campaigns
. - Flexibility: Programmatic advertising is flexible and scalable. We can easily adjust your campaigns based on your budget, your goals or market changes.
Which media channels do we offer in our programmatic campaigns?
At Dwise, we use a variety of media channels to maximize your reach and engagement. Here is our media selection:
- Connected TV: We bring your advertising directly to people's living rooms through ads on smart TVs and streaming services. It's a great way to reach an engaged audience while they watch their favorite shows.
- Digital Outdoor Advertising: We turn traditional outdoor advertising into a dynamic and targeted advertising channel. With digital billboards, we can display your ads in strategic locations to capture the attention of your target audience.
- Music & Podcast: We reach out to your customers as they listen to their favorite songs or podcasts. This is an intimate and engaging channel that can create strong links between your brand and your audience.
- Online Display: We place your ads on popular websites and social media platforms to reach your target audience while they are browsing the internet. This is an effective channel to raise awareness and drive traffic to your website.
- In-Game: We take your brand into the digital gaming world. By showing your ads in popular online games, we can reach a young, tech-savvy audience that is hard to reach through traditional channels.
With these channels, we can create a tailored, multi-channel campaign that reaches your target audience wherever they are. With Dwise, you get a complete, integrated solution for your next campaign.
What are the most common terms in programmatic advertising?
- Real-Time Bidding (RTB): An online auction where ad space is bought and sold in real time per ad impression. RTB means that ad spaces are auctioned off via technical platforms to advertisers who compete to show their ads to the most relevant audience.
. - Demand Side Platform (DSP): A technological platform used by advertisers to automatically purchase ad space from a variety of media sources. A DSP is designed to streamline and optimize the advertising process through real-time data and advanced algorithms.
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- Supply Side Platform (SSP): A technical platform used by websites and apps to sell their ad space to advertisers. An SSP therefore acts as an intermediary between buyers and sellers.
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- Data Management Platform (DMP): A platform that collects, organizes and analyzes large amounts of data to help advertisers understand and target their audience. A DMP plays an important role in collecting and categorizing this data to provide advertisers with valuable information to create more effective and relevant marketing strategies.
. - Ad Exchange: A digital marketplace where DSP and SSP platforms come together to buy and sell ad space. These networks enable the automatic auctioning of ad spaces in real time, creating a competitive environment where advertisers can reach their target audience across websites and apps based on relevance and bidding.
It is these technical systems that enable the advertiser to make ad purchases and the publisher to sell its ad slots programmatically.
