Programmatic Purchases

Spara tid, huvudbry och pengar genom programmatisk annonsering

  • Alla publicister samlade på ett ställe
  • Skräddarsydd kampanjplan på 48 timmar
  • Samlad rapportering
Två manliga kollegor på Dwise som sitter och arbetar med programmatic på kontoret.
Bilden visar fyra mediekanaler samt en sladdkontakt. Detta visualiserar hur begreppet "Plug & Play" kan appliceras till till programmatisk annonsering.

What is programmatic advertising?

Programmatic advertising (also known as programmatic) is an advanced automated technology for buying and selling digital ads.

För dig som annonsör innebär det att medieköpsprocessen blir väldigt mycket mer smidig, effektiv och pricksäker. I stället för att du köper medieutrymme från flera olika mediesäljare - beroende på mediekanal - bokar du hela din kampanj via oss, oavsett hur många programmatiska mediekanaler det innebär. Vi brukar kalla det Programmatic Plug & Play.

Plug & Play till Nordens största publicister

TV4 Logo
Spotify logo
Schibsted logo
Pluto logo
Life of Svea logo
Ocean Outdoor Sweden Logo
Leeads logo
Egmont logo
Discovery+ logo
Clear Channel logo
Bonnier logo
Bauer Media Group Logo
Contact us

Din nästa programmatiska kampanj i 4 steg

En linje med kurvor som har en transparent bakgrund för illustrationen: "Din kampanj i fyra steg" som visas på dwise.se.
1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

Vad säger våra kunder om oss?

Smile Tandvård - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
”Dwise har utmanat oss i vår programmatiska strategi och fått oss att testa nya ”vägar”, både genom AI och display. Dwise är alltid ute efter att ligga steget före när det gäller marknadsföring och det uppskattar jag. Ett extra plus för den alltid snabba återkopplingen vid frågor och ett tillgängligt team.”
- Maria Bergerbrant, Marketing Manager
Smile Tandvård
Live It - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
”Som samarbetspartner och annonsör är det väldigt tacksamt, effektivt och utvecklande att arbeta med Dwise. Med deras spetskompetens och unika erbjudande på marknaden blev de ett självklart val för oss. Vi har speciellt uppskattat deras flexibla och breda variation i paketeringen av kanalval. Sen är de också ett riktigt roligt gäng att arbeta med!"
- Emelie Sundin, Marknadsavdelningen
Live It
Torvalla Bil - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
"Dwise har imponerat med sin förmåga att förstå våra behov och mål. Deras skräddarsydda strategier har ökat vår synlighet och nått vår målgrupp effektivt med deras djupa kunskap om programmatisk annonsering. Vad som verkligen skiljer Dwise från andra byråer är deras engagemang och tillgänglighet. De är lyhörda för feedback och anpassar strategier för att maximera resultat. Dwise har varit en ovärderlig partner inom digital marknadsföring, och jag rekommenderar dem varmt. Tack för ert fantastiska arbete, Dwise! Ser fram emot vårt fortsatta framgångsrika samarbete."
- Adam Emfeldt, Marknadschef
Torvalla Bil

What are the main benefits of programmatic advertising?

Programmatisk annonsering har revolutionerat sättet vi köper och säljer digitala annonser.

Här är några av de största fördelarna:

  1. Efficiency: Programmatic advertising automates the buying and selling process, making it faster and more cost-effective compared to traditional methods
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  2. Targeted advertising: Through programmatic buying, we can target your ads to specific audiences based on data such as demographics, interests, behavior, and more. This can help you reach more relevant audiences and improve your campaign performance
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  3. Real-time optimization: Programmatic advertising allows us to track and adjust your campaigns in real-time based on performance data. This can help us maximize your ROI and make your campaigns more effective
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  4. Increased Reach: Programmatic buying gives you access to a wide range of media channels and platforms, increasing your potential reach and ad impressions
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  5. Transparency: With programmatic advertising, we can see exactly where your ads appear and measure the results. This gives us more control and insight into your campaigns
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  6. Flexibility: Programmatic advertising is flexible and scalable. We can easily adjust your campaigns based on your budget, your goals or market changes.

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

contact us

Which media channels do we offer in our programmatic campaigns?

At Dwise, we use a variety of media channels to maximize your reach and engagement. Here is our media selection: 

  • Connected TV: We bring your advertising directly to people's living rooms through ads on smart TVs and streaming services. It's a great way to reach an engaged audience while they watch their favorite shows.
  • Digital Utomhusreklam: Vi förvandlar traditionell utomhusreklam till en dynamisk och riktad reklamkanal. Med digitala reklamskyltar kan vi visa dina annonser på strategiska platser för att fånga uppmärksamheten hos din målgrupp
  • Music & Podcast: We reach out to your customers as they listen to their favorite songs or podcasts. This is an intimate and engaging channel that can create strong links between your brand and your audience. 
  • Online Display: We place your ads on popular websites and social media platforms to reach your target audience while they are browsing the internet. This is an effective channel to raise awareness and drive traffic to your website.
  • In-Game: We take your brand into the digital gaming world. By showing your ads in popular online games, we can reach a young, tech-savvy audience that is hard to reach through traditional channels. 

With these channels, we can create a tailor-made campaign that reaches your target audience wherever they are.

What are the most common terms in programmatic advertising?

  • Real-Time Bidding (RTB):
    An online auction where ad space is bought and sold in real time per ad impression. RTB involves the auctioning of ad spaces via technical platforms to advertisers who compete to display their ads to the most relevant audience.
    ‍.
  • Demand Side Platform (DSP):
    A technology platform used by advertisers to automatically purchase ad space from a variety of media sources. A DSP is designed to streamline and optimize the advertising process through real-time data and advanced algorithms.
  • Supply Side Platform (SSP):
    A technical platform used by websites and apps to sell their ad space to advertisers. An SSP therefore acts as an intermediary between the buyer and the seller.
    ‍.
  • Data Management Platform (DMP):
    A platform that collects, organizes and analyzes large amounts of data to help advertisers understand and target their audience. A DMP plays an important role in collecting and categorizing this data to provide advertisers with valuable information to create more effective and relevant marketing strategies.
    ‍‍.
  • Ad Exchange:
    A digital marketplace where DSP and SSP platforms come together to buy and sell ad space. These networks enable the automatic auctioning of ad spaces in real time, creating a competitive environment where advertisers can reach their target audience on different websites and apps based on relevance and bidding.


It is these technical systems that enable the advertiser to make ad purchases and the publisher to sell its ad slots programmatically.

Feel free to contact us!
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.