Connected TV

Experience the benefits of streamed TV advertising

  • Flexible budget
  • More effective audience management
  • Select exact geographical area

Connected TV, a natural choice in a modern media mix

TV is a media channel that is making a name for itself and is therefore a sought-after media choice. The digital version of traditional TV is called Connected TV (CTV) and includes a number of advantages such as audience management, more flexible budgets and shorter booking times. It is therefore not surprising that Connected TV is a fast growing media channel and should be seen as an obvious choice for a good media mix. Below you can read more about how Connected TV works and how its many benefits contribute to your media campaign.

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Your next campaign in 4 steps

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

What do our partners say about us?

"We at TV4 really appreciate the cooperation with Dwise. They open up for more advertisers to get access to Connected TV and visibility in TV4's environment."
- Viktor Ekmark,
TV4
"The collaboration with Dwise is fantastic. Dwise is partly unique in its kind with its specialist expertise in programmatic purchases. From day one, Dwise has challenged us with questions, requests and constructive suggestions that have driven us to develop and improve both technical set-up, business routines and product packaging."
- Anders Persson,
Ocean Outdoor
"You are incredibly far ahead in how you package your products, but above all how you run and optimize your campaigns. You have a mindset that includes, in an optimal way, building powerful and effective campaigns out of the ordinary - always with the customer in focus and a tireless desire to do everything for the advertiser's best."
- Olle Bråne,
Bauer Media Sweden

What is Connected TV?

Connected TV (CTV) is a media channel where advertising spots are broadcast before, after and between streamed TV content.

Benefits of Connected TV

For advertisers, Connected TV offers a number of advantages. You reach an audience "outside" the reach of traditional TV, as viewers choose when and where to consume their TV content. 

Your ad is shown in a noise-free environment, i.e. the ads in the break are shown one at a time, as opposed to appearing simultaneously with several other advertisers as is the case in some other media channels. A TV spot also has sound, which enhances its impact, and the advertiser reaches the viewer when they are in a relaxed state. 

Another benefit is that Connected TV opens up programmatic trading, which means a lower entry threshold to the channel, more flexible budgets, and audience controls such as demographics, geography and interest.

There is no doubt that all these benefits help you as an advertiser to effectively reach your target audience.

TV advertising in Connected TV

With Connected TV, you as an advertiser get the opportunity to show TV commercials of between 5 - 30 seconds in the selected content on several of the streaming services already on the market. Here we find publishers such as TV4-Play, Discovery+, C More, but also channels such as Pluto TV, Samsung TV and Rakuten. 

The number of users you can reach as an advertiser grows as the number of CTV users and the number of publishers offering content for Connected TV increases.

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Frequently asked questions and answers

How much does Connected TV advertising cost?

The technology behind Connected TV

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

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How we work with Connected TV

Brief

The first step in a collaboration is to understand what you as an advertiser want to achieve with your video advertising, what your target audience looks like, where you want to reach, etc. You provide us with a brief.

Campaign plan

Based on your brief, we develop a strategic campaign plan via the right publishers with the best audience management. In addition to targeting your advertising on a national level, you can also target regionally and locally. Demographics and interests are further examples of targeting CTV offers.

Media buying

After this, we book and buy the media space, i.e.: your advertising material is published in selected media channels and we start optimizing your campaign.

Reporting

At theend of the campaign, you will receive a report on how the campaign went and what lessons can be learned for future advertising.

Feel free to contact us!

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.