TV has always been a powerful media channel with a wide and fast reach. Digital developments have now taken traditional TV a step further with Connected TV (CTV), offering advertisers completely new opportunities. With CTV, you can benefit from several advantages, including:
It's not surprising that Connected TV is growing rapidly as a media channel. Its flexibility and precision make it an obvious choice in a modern media mix. By combining the power of TV with digital solutions, you can optimize your marketing and reach the right audience at the right time.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
You describe what you need help with.
A tailor-made campaign plan is presented.
We optimize your campaign daily for best results.
Increase the impact of your marketing through a smooth process and fewer working hours.
Connected TV (CTV) is a media channel where commercials are broadcast before, during and after streamed TV content. Unlike traditional TV, where programs and advertisements are shown at fixed times, CTV gives viewers the freedom to choose when and where to consume their TV content. This means a more flexible and tailored advertising experience that adapts to viewers' habits.
For you as an advertiser, Connected TV offers several key benefits. You can reach an audience that is beyond the reach of traditional TV, as viewers decide for themselves when and how they consume their content. This gives you the opportunity to capture viewers' attention at a time when they are more receptive to your message.
One of the major advantages of CTV is that your ad is shown in a noise-free environment. Instead of competing with several other ads at the same time, as in many other media channels, your ad is shown alone during the ad breaks. In addition, a TV spot has sound, which further enhances its impact and makes viewers more engaged, especially when they are in a relaxed mode at home.
Another major benefit is that Connected TV opens up for programmatic trading, which means:
These benefits allow you, as an advertiser, to reach your target audience more effectively and efficiently, improving your chances of marketing success.
Connected TV allows advertisers to show commercials of between 5 and 30 seconds in their chosen content on many of today's leading streaming platforms. Publishers include well-known services such as TV4 Play, MAX (including Discovery+), Disney+, C More, but also other channels such as Pluto TV (formerly Viafree), Samsung TV and Rakuten.
The number of users you can reach with your advertising is constantly growing, as both the number of CTV users and publishers offering content for Connected TV increases. This means you will have access to an increasingly large and diverse audience.
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
The first step in our collaboration is to understand your objectives as an advertiser. We start by receiving a brief in which you specify what you want to achieve with your video advertising, your target audience and the geographical areas you want to reach. This brief gives us the basis for creating a tailor-made campaign that is optimized for your needs.
Based on your brief, we design a strategic campaign plan that targets the right audience via the most relevant publishers. Connected TV offers unique opportunities to control advertising at both national and local levels, meaning we can fine-tune the campaign to reach your target audience with high precision. We can also target the campaign based on demographics, geography and interests, to maximize effectiveness.
Once the campaign plan is set, we take care of the entire media buying process. We book and buy the media space in the selected channels, and your advertising material is published on the most relevant platforms. During the campaign, we actively work to optimize the advertising in real time to ensure you get the best possible results.
At the end of the campaign, you will receive a detailed report summarizing how the campaign performed. We analyze the results and identify key insights that can be used to improve future advertising. Through this report, you will get a clear overview of what worked well and what areas can be further developed.
You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.
