Connected TV

Experience the benefits of streamed TV advertising

  • Flexible budget
  • More effective audience management
  • Select exact geographical area
En tv på väggen i ett vardagsrum. I tv-skärmen visas ett annonsbudskap från en av Dwise annonsörer.
Bilden visar en TV-skärm mot en vit bakgrund. TV-skärmen visar en exempelannons från en av Dwises annonsörer.

Connected TV, a natural choice in a modern media mix

TV is a media channel that is making a name for itself and is therefore a sought-after media choice. The digital version of traditional TV is called Connected TV (CTV) and includes a number of benefits such as: 

  • target group management
  • opportunities for a more flexible budget
  • shorter booking times.

It is therefore no wonder that Connected TV is a fast-growing media channel and should be seen as an obvious choice for a good media mix. Below you can read in more detail about how Connected TV works and how its many benefits contribute to your media campaign.

Kom igång med din CTV-kampanj tillsammans med oss i dag

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Schibsted logo
Pluto logo
Life of Svea logo
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Leeads logo
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Discovery+ logo
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Contact us

Din nästa Connected TV-kampanj i 4 steg

En linje med kurvor som har en transparent bakgrund för illustrationen: "Din kampanj i fyra steg" som visas på dwise.se.
1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

1

Brief

You describe what you need help with.

2

Campaign plan

A tailor-made campaign plan is presented.

3

Campaign launch

We optimize your campaign daily for best results.

4

Result

Increase the impact of your marketing through a smooth process and fewer working hours.

Vad säger våra kunder om oss?

Smile Tandvård - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
”Dwise har utmanat oss i vår programmatiska strategi och fått oss att testa nya ”vägar”, både genom AI och display. Dwise är alltid ute efter att ligga steget före när det gäller marknadsföring och det uppskattar jag. Ett extra plus för den alltid snabba återkopplingen vid frågor och ett tillgängligt team.”
- Maria Bergerbrant, Marketing Manager
Smile Tandvård
Live It - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
”Som samarbetspartner och annonsör är det väldigt tacksamt, effektivt och utvecklande att arbeta med Dwise. Med deras spetskompetens och unika erbjudande på marknaden blev de ett självklart val för oss. Vi har speciellt uppskattat deras flexibla och breda variation i paketeringen av kanalval. Sen är de också ett riktigt roligt gäng att arbeta med!"
- Emelie Sundin, Marknadsavdelningen
Live It
Torvalla Bil - Logotyp på en vit bakgrund.
Citationstecken i marinblå färg med transparent bakgrund.
"Dwise har imponerat med sin förmåga att förstå våra behov och mål. Deras skräddarsydda strategier har ökat vår synlighet och nått vår målgrupp effektivt med deras djupa kunskap om programmatisk annonsering. Vad som verkligen skiljer Dwise från andra byråer är deras engagemang och tillgänglighet. De är lyhörda för feedback och anpassar strategier för att maximera resultat. Dwise har varit en ovärderlig partner inom digital marknadsföring, och jag rekommenderar dem varmt. Tack för ert fantastiska arbete, Dwise! Ser fram emot vårt fortsatta framgångsrika samarbete."
- Adam Emfeldt, Marknadschef
Torvalla Bil

What is Connected TV?

Connected TV (CTV) is a media channel where advertising spots are broadcast before, after and between streamed TV content.

Benefits of Connected TV

For advertisers, Connected TV offers a number of advantages. You reach an audience "outside" the reach of traditional TV, as viewers choose when and where to consume their TV content. 

Your ad is shown in a noise-free environment, i.e. the ads in the break are shown one at a time, as opposed to being shown simultaneously with several other advertisers as is the case in some other media channels. A TV spot also has sound, which enhances its impact, and the advertiser reaches the viewer when they are in a relaxed state

Another advantage is that Connected TV opens up for programmatic trading which means: 

  • lägre instegströskel till kanalen
  • flexiblare budgetar
  • målgruppsstyrningar såsom demografi, geografi och intresse.

There is no doubt that all these benefits help you as an advertiser to effectively reach your target audience.

TV advertising in Connected TV

With Connected TV, you as an advertiser get the opportunity to show TV commercials of between 5 - 30 seconds in the selected content on several of the streaming services already on the market. Here we find publishers such as TV4-Play, Discovery+, C More, but also channels such as Pluto TV, Samsung TV and Rakuten

The number of users you can reach as an advertiser grows as the number of CTV users and the number of publishers offering content for Connected TV increases.

Vanliga frågor och svar om Connected TV

How much does Connected TV advertising cost?

The technology behind Connected TV

Explore the possibilities for your next campaign

Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place

contact us

Så går processen till för en lyckad Connected TV-kampanj

Brief

The first step in a collaboration is to understand what you as an advertiser want to achieve with your video advertising, what your target audience looks like, where you want to reach, etc. You provide us with a brief.

Campaign plan

Based on your brief, we develop a strategic campaign plan via the right publishers with the best audience management. In addition to targeting your advertising on a national level, you can also target regionally and locally. Demographics and interests are further examples of targeting CTV offers.

Media buying

After this, we book and buy the media space, i.e.: your advertising material is published in selected media channels and we start optimizing your campaign.

Reporting

At theend of the campaign, you will receive a report on how the campaign went and what lessons can be learned for future advertising.

Feel free to contact us!
Tailor-made campaign plan in 48h
20 years of experience in media planning
All publishers in one place
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Get your campaign in more media

You can take advantage of the techniques and opportunities that each media channel has to offer through targeted campaign solutions. Programmatic opportunities are the main tool to achieve this.