What is segmentation?

Jan 18, 2023
Media channels

Segmentation is a marketing strategy that involves dividing a broad audience into smaller, specific segments based on common characteristics or behaviors such as demographics, geography, behavior, or psychographic factors. The goal is to better understand and reach each segment with tailored messages and offers relevant to their needs and interests as this increases the chances of engaging and converting customers, as the message is adapted to the unique nature of each segment.

Josefine Lopes Helgesson

Sales & Marketing Coordinator

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