Reports are essential to follow up on the performance of a marketing campaign. Reporting is often done manually and sent over after the campaign ends, but with a digital campaign report you get real-time insights from the campaign. Data from ads in one or more systems is collected in one place and updated daily. This means that you as an advertiser get a link to the report and can follow the progress right from the start of the campaign.
In those aspects of business where measurement and monitoring are a necessity, reports play a major role. This is especially true in marketing, where campaigns are often measured using KPIs that show how the campaign performed. Reports provide the opportunity to follow up and make decisions for future actions.
However, reports have had limitations in the past as they are often compiled and presented only after the campaign has ended. This means that the advertiser rarely has a full picture of how the campaign is performing until it is finished or only receives a limited number of KPIs manually sent during the campaign.
Reporting is also time-consuming for agencies and often becomes more complicated the more systems and media channels are used. But this is something that now has a solution: the automated digital campaign report. Together with our partners, we have developed a solution that takes campaign reporting to the next level. Here are three concrete benefits that the digital campaign report offers:
A digital campaign report provides real-time insights into the campaign. Data from ads in one or more systems is collected in one place and updated daily. This means that the advertiser gets a link to the report and can follow the progress right from the start of the campaign. Because the report is updated continuously, you get a clear picture of how the campaign is performing and can compare it with the results of the business. This gives better control and more opportunity to analyze what is happening immediately rather than trying to remember details afterwards.
To create a clear overview of the campaign's performance, it is important to have all relevant metrics in one place. The digital report allows data from different media channels to be collected in a single view. This facilitates analysis and decision-making without wasting time compiling information. Do you need other types of metrics? It's easy to add or change as needed!
Visualization is an important part of understanding numbers and trends. Digital reporting offers interactive graphs and charts that clearly show trends and patterns. In addition, advertisements can be visualized through screenshots of pages they appeared on, providing an insight into the context in which the ads appeared. This simplifies analysis and helps you make better decisions.
With real-time insights, aggregated information and clear visualizations, digital campaign reporting sets a new standard for how campaigns are analyzed and optimized. By using this type of reporting, the objectives of each campaign can be achieved more efficiently and with greater precision.
Programmatic Specialist
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