Supply-side platform: What is an SSP?

Published
Jan 4, 2023
Tags:
Programmatic

A supply-side platform, abbreviated as SSP, is a digital platform used by publishers for websites, apps, streaming TV, digital billboards and other digital media. The goal is to manage and optimize the sales of their ad slots. 

Through an SSP, publishers' ad space is made available to advertisers via various ad exchanges. This platform enables price management, control of which advertisers have access to the ad space and optimization of sales revenue.

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