A demand-side platform, abbreviated DSP, is a digital platform used by advertisers and advertising agencies to manage and optimize their ad campaigns on different digital channels. With a DSP, advertisers can buy ad space in real time from different ad exchanges and publishers. The platform enables advanced targeting based on factors such as demographics, interests and behavioral patterns of the target audience.
DSPs automate the bidding process and allow advertisers to adjust their bids and campaigns in real time to achieve the best possible results. By collecting and analyzing data, DSPs can help advertisers make more informed decisions and reach their specific audiences more effectively.