Omnichannel marketing is an advanced marketing strategy that aims to create a seamless and coherent experience for customers across different communication channels and platforms. Instead of seeing each channel as separate, omnichannel marketing integrates all channels so that customers can switch between them seamlessly without losing continuity.
In an omnichannel marketing strategy, the customer experience is central. Companies focus on creating a unified and consistent brand experience whether the customer is interacting online, in physical stores or through other channels. The goal is to offer customers a seamless and personalized experience no matter where they are in the buying process.