What is multichannel marketing?

Published
Jan 24, 2023
Tags:
Programmatic
Media channels

Multichannel marketing is a marketing strategy in which companies use several different communication channels to reach and engage their target audience. Instead of relying on a single channel, multichannel marketing uses a combination of offline and online channels to communicate with customers in different ways.

Josefine Lopes Helgesson

Sales & Marketing Coordinator

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