Programmatic in relation to the different media channels

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Jan 17, 2023
Media channels

Programmatic and the different media channels

Most media buyers have probably experienced the complexity of reaching their target audience in the right place at the right time. Because programmatic advertising is a technology that uses machine learning and artificial intelligence to automate the digital advertising buying process, it creates opportunities to buy ads on multiple media channels simultaneously. Read more about our media channels here.

Benefits of crossing multiple media channels through programmatic advertising

The benefits of using programmatic advertising across multiple media channels are many. First, you can reach your target audience in multiple locations and with relevant advertising. By tailoring the ads to the behavior and interests of the target audience, you also increase the chances of capturing their attention and getting them to act on the ad.

Secondly, using programmatic advertising can save time and money. Instead of buying ads on different media channels separately, the buying process can be coordinated on a single platform, making it possible to streamline the management of ad campaigns and optimize the investment in advertising.

Finally, by using programmatic advertising across multiple media channels, you can also get a better insight and overview of your campaigns. By gathering all data and analytics on a single platform, you can easily get an overview of your campaigns and optimize them based on the behavior and interests of your target audience.

Potential pitfalls

Of course, there are potential pitfalls to be aware of when planning a programmatic ad campaign with multiple media channels involved at the same time. Parts that require extra attention, knowledge and preferably experience from you as a media buyer are: target group, material, budget management and measurement of the campaign. But as chatGPT answers the question about the potential risks of programmatic advertising that includes multiple media channels at the same time, there are ways to reduce the risks: 

"Dealing with the challenges can require specific skills and expertise in the field, which is why many companies choose to hire a specialized ad agency or consultant to help with programmatic advertising. Working with experienced experts can reduce the risk of problems and ensure that the campaign reaches its goals and delivers a good result."

Josefine Lopes Helgesson

Sales & Marketing Coordinator

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