Targeted marketing - Streamline your marketing with segmentation

Published
Aug 3, 2023
Tags:
Media channels

What is targeted marketing?

Targeted marketing is a strategy that helps businesses reach out with their advertising to those customers who are interested in their products or services. Instead of 'shooting in the dark' with general advertising messages, you can reach your specific target audience and increase the likelihood of your prospecting success. 

How does targeted advertising work?

Targeted advertising works through the use of advanced algorithms and data analysis that allow you to segment your audience based on demographics, geography, social and cultural aspects, behavioral patterns, and much more. 

We can help you reach out in media channels like TV (through Connected TV), radio and podcast, digital outdoor advertising, social channels like Facebook, Instagram or Linkedin. Simply where your target audience spends time. No matter what your audience looks like, you can reach them in real time and customize your ads to suit their interests.

Benefits of targeted marketing

Targeted marketing is an integral part of a successful campaign and the benefits are many. Firstly, by focusing your advertising on relevant target groups, you increase the chances of your message reaching the right people. This leads to higher conversion rates and an increased return on your marketing investment.

Secondly, targeted marketing allows you to adapt your advertising campaigns to the preferences and behaviors of your customers. Personalization is key to creating strong bonds with your customers and building loyalty to your brand.

Risks of targeted marketing

One risk with targeted marketing is the issue of privacy and data management, but with the right knowledge this is not a problem. At Dwise, we naturally have expertise in these matters, which often includes protecting customers' data and ensuring that all use is in accordance with applicable data protection laws. 

Target your customer group

Demographic segmentation

Demographic segmentation allows you to reach your target audience based on their age, gender, marital status, social class and other basic attributes. Whether you are targeting young people who love technology or older people who are interested in gardening, or perhaps the other way around: young people who like gardening and older people who are interested in technology, we can help you reach this group. 

Geographical segmentation

If your products or services are more relevant to specific regions or countries, we can of course target your advertising only to those areas. We have clients who want to reach out in Sweden, but we also work with clients whose target audience is outside our borders. 

Social & cultural segmentation

Understanding cultural differences and social interests is essential for successful marketing. Here again, we can help you adapt your campaigns to fit into different social and cultural contexts, increasing your credibility and appeal to different segments.

Josefine Lopes Helgesson

Sales & Marketing Coordinator

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