Finding the right marketing channels for your business - Our top tips

Choosing the right marketing channels is crucial to reaching your target audience and driving business growth. In this article, we'll look at some of the most effective digital marketing channels.

Different digital marketing channels
Jun 14, 2024
Media channels

Digital media channels

Digital media channels include advertising on digital platforms such as Connected TV, online display advertising and digital outdoor advertising. These channels offer a wide reach and the possibility to reach a specific target group with high precision.

Connected TV

Digital TV advertising in streamed content is a powerful way to reach a wide audience. With Connected TV, ads can be placed on popular streaming services such as Max, TV4, Discovery+, Pluto TV and Samsung TV. This means your ads appear when viewers are consuming their favorite material, increasing brand exposure and engagement. 

The advantage of Connected TV is that it offers high precision and targeting, making it possible to customize ads based on viewers' demographics, behavior and interests. In addition, this channel provides detailed measurements and reports that make it easy to evaluate campaign effectiveness and adjust strategy in real time.

Online display

Banner advertising on websites and apps is a proven method to increase online visibility. Display ads can be static or animated and are strategically placed on websites and apps to reach your target audience as they browse. 

To maximize the impact of display ads, programmatic advertising is used, which means that ads are bought and placed automatically based on user data. This ensures that ads are shown to the right people at the right time. In addition, remarketing techniques can be used to reach people who have previously shown interest in your products or services, increasing the chance of conversion.

Digital outdoor advertising

Video spots on outdoor screens are a modern and effective form of outdoor advertising. These screens are placed in strategic locations such as shopping malls, train stations and city centers, where they capture the attention of a large amount of people. 

Digital outdoor advertising combines the benefits of traditional outdoor advertising with the flexibility and targeting of digital technology. This makes it possible to quickly adapt messages and maximize exposure. In addition, these screens can display dynamic content, including real-time updates and interactive elements, engaging and interacting with audiences in a more personalized way.

Audio and video advertising

Audio and video advertising includes advertising on podcast and music platforms and within gaming environments. These channels engage listeners and viewers in a safe environment, increasing brand awareness and engagement.

Podcast & Music

Audio spots in podcast and music platforms are an effective channel to reach listeners in an intimate and engaging environment. Podcasts have a loyal and attentive audience, making this channel ideal for brand building.

Ads in podcasts can be designed to blend in with the content, creating a natural and credible experience for listeners. Music platforms such as Spotify, Acast and Bauer also offer the possibility to reach listeners with audio ads between songs. These ads can be targeted based on the listener's music preferences and behavior, increasing the relevance and impact of the message.

In-Game advertising

In-game advertising is an innovative way to reach a young and engaged audience. In-game advertising involves placing advertisements directly in the game, either as virtual billboards, sponsored events or rewards. This type of advertising is highly effective as it is naturally integrated into the game experience and is therefore less intrusive. 

In addition, gamers tend to spend a lot of time in the gaming world, giving brands more opportunities to build recognition and loyalty. Here, advanced techniques are used to ensure that ads are relevant and engaging to players.

Advanced technology & optimization

Advanced technology advertising and optimization uses AI and programmatic deals to optimize campaigns in real time. This ensures your ads reach the right audience at the right time, maximizing your ROI.

AI advertising

Machine learning advertising is a revolutionary approach to optimizing campaigns. Using AI, you can analyze huge amounts of data to predict which messages, formats and channels will work best for your target audience. 

AI analytics can identify patterns and trends that human analysts might miss, ensuring that every penny is spent as effectively as possible. With real-time optimization, campaigns can be dynamically adjusted to improve performance and maximize return on investment (ROI).

Programmatic advertising

Automated ad buying, or programmatic deals, means that ads are bought and placed automatically using software. This allows for fast and accurate targeting as well as real-time optimization of ad placements and budgets. 

Programmatic advertising uses advanced data analytics to match ads with the most relevant audiences, increasing the chances of engagement and conversion. This system also provides detailed reports and insights, making it easier to evaluate campaign effectiveness and adjust strategy as needed.

Personalized & integrated advertising

Personalized and integrated advertising means creating native ads that blend into the website environment as well as producing engaging ad materials. This increases user engagement and improves brand perception.

Native advertising

Ad content that blends into the website's environment creates a more natural and less intrusive experience for users. Native advertising means that ads are designed to match the look and feel of the platform on which they appear, making them more attractive and engaging. This increases the likelihood of users interacting with the ads and improves brand perception. 

Native ads can be articles, videos, infographics or other types of content relevant to the target audience.

Advertising production

Engaging advertising material is crucial to capture and retain attention. We work with the production of advertisements, which includes everything from idea development and design to production and distribution. 

They create creative and visually appealing ads that tell a story effectively and engage your target audience. Using the latest techniques and trends ensures that your message gets across in the best possible way. Whether it's video ads, banner ads or social media content, the goal should be to create material that resonates with your audience and drives results.

Strategic partnerships & planning

Strategic partnerships and planning include agency partnerships and media agency services. These services help you develop and implement effective marketing campaigns by drawing on the expertise and resources of specialized agencies.

Agency cooperation

By working with other agencies, you can benefit from their expertise and resources to create more comprehensive and effective campaigns. 

Agency partnerships allow you to offer a broader and more specialized portfolio of services, giving you access to the best expertise in different areas of marketing. This can include everything from creative development and content production to strategy and analysis.

Media agency

A full-service media agency helps you with everything from strategy development and media buying to campaign optimization and reporting. Our media agency service ensures that your campaigns are well planned and executed in a way that maximizes their effectiveness and return. 

We work closely with you to understand your business objectives and create tailored solutions that deliver results. With our expertise in media planning and buying processes, you can be sure that your marketing efforts are optimized to reach your goals.

Other marketing channels

In addition to the above digital channels, you can also consider:

  • Social media: Platforms such as Facebook, Instagram, Linkeer and Twitter are powerful tools to reach specific audiences and engage them through interactive content and targeted ads.
  • Search engine optimization (SEO): improving your website to rank higher in search results and drive organic traffic. SEO involves optimizing content, technical structure and links to improve visibility in search engines like Google.
  • Email marketing: A direct channel to communicate with customers and potential customers. By sending targeted and personalized emails, you can build relationships and drive conversions.
  • Influencer marketing: working with influential people to promote your products or services. Influencers have credibility and an engaged following that can help increase your brand's visibility and credibility.

At Dwise, we can help you with all these marketing channels and more. Our team of experts work closely with you to understand your unique needs and create customized solutions that deliver results. Contact us today to find out more about how we can help you.

Portrait of Alexis working as a Programmatic Specialist.

Alexis Louca

Programmatic Specialist

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