Creative ads deliver better results

Published
Feb 27, 2023
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Media channels

Why you should put some extra effort into creating creative ads

Some people find advertising annoying, others find it entertaining. For those who manage to create a truly entertaining or moving advertising campaign, there is much to gain. Here are five reasons to put some extra effort into creative design.

Attention

In today's digital world, we are constantly bombarded with ads. Therefore, it is important to use creativity to stand out and get people's attention. By using creative images, text or video content, you can entice potential customers to stop and look.

Memory value

A creative ad is also more likely to be remembered. People are more likely to remember ads that have something that stands out, such as humor, surprise or emotional elements. By using creative ideas, you can increase the chances that your ads will be memorable and lead to increased customer loyalty.

Differentiation

By using creative ads, you can differentiate yourself from the competition. If your ads are different and stand out from what is expected, it can help build a stronger brand and increase customer loyalty.

Sharing

A creative ad can also encourage sharing on social media. If an ad is entertaining or thought-provoking enough, it can make people want to share it with their friends and family, which can lead to increased exposure for your business.

Better return on investment

By using creative ads, businesses can create more effective campaigns and get a better return on their investment. An ad that engages and influences people is more likely to lead to sales and increased customer loyalty, which can lead to higher revenues and profitability for your business.

Josefine Lopes Helgesson

Sales & Marketing Coordinator

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