We love digital out-of-home advertising, or DOOH for short, and in this blog post we'll tell you why. But let's start by defining what it is.
Digital Out-of-Home (DOOH) advertising is a form of digital outdoor advertising that includes all the digital screens you see in public spaces. These screens can be found on roads, squares, metro stations, central stations, shopping centers and much more. DOOH offers a dynamic and engaging advertising experience that can be customized according to time, location, weather and specific events.
DOOH gives advertisers a unique opportunity to capture the attention of passers-by. With digital billboards, we can customize your message according to time, geography, weather conditions and specific events. This means you can reach your target audience in strategic locations with a moving video ad.
For you as an advertiser, there are many opportunities with DOOH. In addition to the digital format that captures the attention of passers-by, we can direct your message by time, geography, weather and specific events such as events of various kinds. This gives you the opportunity to display your moving video ad in strategic locations where your target audience is active.
Thanks to programmatic technology, several outdoor advertising operators can connect to the industry's buying and selling systems, which means that we can buy screens not only in cities in Sweden, but also in all countries connected to these systems. And they are not few. We can reach the entire Nordic region, the majority of European countries and also Asia, Africa and the USA.
There are three common terms in DOOH that are good to know. These are:
Spot length: Spot length refers to the time your advertisement is displayed on the digital billboards and advertising spaces.
Format: DOOH offers a variety of formats to suit your advertising. Whether it's a short video, a still image or a combination of both, you can create an engaging and dynamic campaign that captures the interest of passers-by. Recently, 3D formats have also been launched, which is incredibly effective and requires its own blog post, so stay tuned.
Share of Voice: Share of Voice refers to the proportion of total advertising time your campaign occupies in relation to other advertisers. By increasing your share, you can ensure that your brand is clearly visible and stands out from the competition. However, when you buy DOOH programmatically, you are buying on impressions.
For those interested in buying outdoor advertising on digital screens, our service offers a comprehensive solution that allows you to effectively reach your target audience in the most strategic locations.
Indeed, buying digital outdoor ads has never been easier and today's technology enables efficient campaigns in terms of time and cost, but also in its accuracy. By using data and analytics, we can help you optimize your campaign and maximize its effectiveness.
The price of digital out-of-home advertising varies depending on various factors such as the choice of locations, the length and scope of the campaign, and competition in the market. The best way to get an accurate price estimate is to contact us.
DOOH is a powerful marketing channel that offers many benefits to advertisers. With the right strategy, you can effectively reach your target audience and create a strong visual presence.
Now you know why we love DOOH as a marketing channel.
Sales & Marketing Coordinator
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